Converting an idea or a technology into a startup involves creation of a business case, where the value proposition of the solution is compelling to prospective customers and the revenue and scale opportunity to investors. Contrary to what scientists and those from the world of technology believe, technology excellence does not automatically translate to commercial success.

Technologies or ideas need to undergo several steps before they become compelling to customers and investors. These include:

  1. Market
  2. Technology & manufacturing
  3. Team
  4. IP
  5. Pitch
  6. Go-to-market strategy

We guide entrepreneurs to take the steps necessary to transition their idea and position it for successful commercialisation. This includes preparing the business case, funding and developing the business post-investment.